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Research using Facebook ads suggests that to reach people who aren't looking for reliable information, it helps to write the way misinformation does. You have said that learning competes with "a comfortable, attractive world explained by the beliefs one already holds", so it has to come in friendly forms. Are there limits to borrowing persuasion techniques to deliver facts?
Sources
- A new study finds that to counter misinformation online, we need to copy its style
How do you get reliable information to someone who isn’t looking for it? New research using Facebook ads suggests a change in language makes a big difference.
Doni's answer
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